Client: Lee Kum Kee
Agency: Innerspin Marketing
Role: Creative director
Lee Kum Kee is an international leader in Asian sauces, but is not widely known among mainstream consumers in the U.S. Innerspin Marketing was approached to encourage the trial of the brand’s most accessible products in order to evangelize casual consumers. Nearing 2020’s holiday season, we saw an opportunity with many Americans stuck at home after months of quarantine, and inspired millions of Angelenos to “Break — With Tradition” and spice up their usual recipes.
Awards:
Bronze ADDY for Outdoor Board at the 2021 American Advertising Awards Los Angeles
Silver ADDY for Outdoor Board at the 2021 American Advertising Awards District 15
Gold MUSE for Billboard at the 2021 MUSE Creative Awards
Gold MUSE for Outdoor Campaign at the 2021 MUSE Creative Awards
Creative director: Colin Schur
Art director & designer: Davina Roshansky Victor
Copywriter: Zach Links