Client: Poppies
Agency: Innerspin
Role: Creative director
Poppies has longstanding roots in Belgium, where they’re known for their gourmet cookies, pastries and desserts. When they launched in the U.S, they were looking for a way to reach American consumers with their line of coconut macaroons. The creative team and I developed a unique brand platform that was suited for the U.S. market, and created engaging content for their launch at Walmart stores nationwide.