Client: Hotel Erwin
Agency: Innerspin
Role: Art director, designer
Hotel Erwin has been an integral part of the Venice Beach community since 1975. Alongside a remodel and an objective to increase ADR, Innerspin was approached to help them clearly define their brand and pinpoint their primary target guest. We redesigned their website to fit this new brand, and created a user-friendly experience for the global Millennial traveler.
Brand guide.
Brand positioning.
Lifestyle photography art direction.
Website design.
Digital advertising.
Art director: Colin Schur
Designers: Colin Schur, Davina Roshansky Victor
Copywriters: Russell Fraze, Jana K. Hoffman
Lifestyle photographer: Aaron Smith