Client: Delizza
Agency: Innerspin Marketing
Role: Creative director
Following the success of “Season’s Eatings” in Los Angeles, we revamped our holiday campaign to inspire Floridians with dessert ideas for the Easter season. While Delizza stands as America’s go-to brand for frozen Belgian desserts, the brand is not widely known among younger consumers and millennial families. Looking to increase visibility and drive awareness in Miami, Innerspin Marketing developed an outdoor campaign to highlight the endless ways to enjoy Delizza’s desserts. “Dressed up or dressed down,” appetizing visuals and compelling copy proved that Delizza would sweeten up spring gatherings like never before.
Creative director: Colin Schur
Art director & designer: Davina Roshansky Victor
Copywriter: Zach Links
Photography: Jon Edwards
Stylist: Ana Osgood