Client: Delizza
Agency: Innerspin Marketing
Role: Creative director
Social media content introducing Delizza Macarons in spring 2020. It was my idea to highlight each flavor with fun stop motion videos across Facebook and Instagram. Immediately following the campaign, Delizza’s 12-count Macarons were the #1 searched-for product on www.delizza.us, and by 2022, they would become the #1 selling item in the Frozen Cookie Category, (based on IRI data report ending Dec. 26, 2021).
“When life gives you lemons, eat them … and save room for vanilla, pistachio, raspberry, chocolate and salted caramel. Try Delizza’s 12-count macarons — now available in stores.”
“Our favorite flower? Fleur de sel, with luscious caramel. Get the full bouquet of our best macarons with Delizza’s assorted 12-count, now available in stores.”
“Real vanilla. Anything but plain. Delight your table with Delizza’s 12-count macarons, now available in stores.”
“Berry, berry delicious. Delight in raspberry and five more bursts of flavor with Delizza’s 12-count macarons, now available in stores.”
“Love is in the air. And you love chocolate. Find your perfect match with Delizza’s 12-count macarons, now available in stores.”
“It’s not easy being green. It’s delicious. Make dessert colorful with Delizza’s 12-count macarons, now available in stores.”
Creative director: Colin Schur
Copywriter: Zach Links
Videographer: Renée Anjanette
Stylist: Sienna DeGovia