Client: The Bicycle Hotel & Casino
Agency: Innerspin
Role: Designer
The Bicycle Hotel & Casino needed their brand to stand out from the multitude of Southern California card rooms, as they opened their new hotel in December 2015. Innerspin re-imagined the entire look of their brand to elevate their image. I helped define visual standards for the hotel, and created a custom pattern from the shield element in their logo.
Key holder.
Door hangers.
In-room compendium.
Style guide.
Property map.
Creative director: Mike Ball